In-Stream Interactive TV Ad
- Client: General Mills
- Goal: Drive awareness of the cross-brand promotion and exclusive collectibles.
- Overview: Inspired by the Pokémon TV show’s commercial bumpers, I created a series of “Name that Pokémon” trivia games for adult viewers and their children to enjoy. In each game, viewers were presented with a clue and Pokémon character silhouette. Using their remote controls, viewers could reveal the Pokémon character at any time, making for a fun commercial break that highlighted the exclusive cards inside select boxes.
- Platform: Roku
- Role: Art Director, Lead Designer, Copy Writer
- Agency: BrightLine
Watch the video demo to see the each Pokémon’s mini-game in action.