Interactive TV Ad // Samsung Smart Hub
Home – Video Gallery
Viewers watched trailers and exclusive behind-the-scenes clips. They selected which video to watch or sit back and let the videos play one after the other.
Viewers learned more about each of the film’s main characters via biographies and hi-res images.
Viewers discovered which character they were most like via the fun and easy quiz.
Once the film was released, viewers browsed local theater and show times dynamically served into the experience.