Full-Screen Interactive TV Ad
Client: Walt Disney Pictures
Goals: Drive awareness for the film’s release and engage viewers in unique ways on TV.
Overview: Building on the success of previous campaigns, Disney sought to use OTT to build excitement for the Jungle Book live-action remake. I developed a robust experience, including the latest trailers and featurettes, character bios, personality quiz, and real-time theater information based on the viewer’s location.
Platform: Samsung Ad Network: Samsung Smart TVs
Role: Art Director, Lead Designer, Copy Writer
Agency: BrightLine
Home – Video Gallery
Viewers watched trailers and exclusive behind-the-scenes clips featuring voice actors Scarlett Johansson and Bill Murray.
Character Gallery
Viewers learned more about each of the film’s main characters via biographies and hi-res images.
Character Quiz + Result Sample
By answering 3 fun and simple questions, viewers discovered which character from the film they were most like.
Show Times
Once the film was released, viewers browsed local theater and show times dynamically served into the experience, making the ad much more relevant.
Video Demo
Watch the demo video below to see the campaign in action.