Red Bull Gives You Wings

Interactive OTT Ad

Overview: Building on the success of previous campaigns, Red Bull wanted to test the limits of viewer interaction. Housing 25+ Red Bull athletes and events, I designed a sleek layout for easy navigation with a rewards based system that incentivized viewers to watch as much Red Bull content as possible…resulting in millions of video views, a ground-breaking average time spent, and national press attention in Adweek Magazine.
Press: Adweek Magazine
Platform: Xbox 360
Role: Art Director, Lead Designer
Agency: BrightLine

home page

The home page featured the World of Red Bull’s anthem video playing on loop to maximize views, as well as large thumbnails linking to athlete specific pages.

sample athlete/event pages

On each page, viewers could launch a full-screen video, download a unique Xbox theme, and quickly move between other pages.

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Downloads

Viewers unlocked exclusive downloads by watching each athlete video and re-skinned their Xbox console with Red Bull backgrounds.

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Video Demo

Watch the demo video below to see the campaign in action.