Red Bull Gives You Wings

Interactive Ad // Xbox 360

From Felix Baumgartner free-diving from the Stratosphere to Anthony Davis dunking over an opponent, the challenge came down to presenting the variety of athletes to viewers in a way that encouraged interaction and engagement. A unique layout was developed which allowed for maximum exploration. Once a thumbnail was clicked, viewers landed on an athlete specific page where they could watch a video and download unique rewards for their Xbox console, and quickly jump to the next athlete.

Video Walkthrough

home page

The home page featured the World of Red Bull’s anthem video as well as links to athlete specific pages.

red-bull_worb_home-1

red-bull_worb_home-2

sample athlete pages

Each athlete page housed full-screen imagery and videos. Viewers were challenged to visit every athlete, and watch each video to unlock exclusive rewards.

red-bull_worb_athlete-1

red-bull_worb_athlete-2

red-bull_worb_athlete-3

red-bull_worb_athlete-4

red-bull_worb_athlete-5

red-bull_worb_athlete-6

red-bull_worb_athlete-7

Downloads

Viewers unlocked exclusive downloads by watching each athlete video and re-skinned their Xbox console with Red Bull backgrounds.

red-bull_worb-downloads

red-bull_worb_theme-1

red-bull_worb_theme-2

red-bull_worb_theme-3

red-bull_worb_theme-4