Dynamic In-stream Interactive TV Ad
Client: Benjamin Moore Paints
Goals: Drive awareness of local Benjamin Moore retailers
Overview: For the first time on OTT, a localized enhancement allowed Viewers on Hulu discovered their closest Benjamin Moore retailers while watching the spot in a squeeze-back frame. The local-data component significantly enhanced the power of the national spot while making it highly relevant and actionable for viewers.
Platform: Hulu OTT Apps: Amazon Fire TV, Roku, Playstation 3, Playstation 4, Xbox 360, Xbox One
Role: Art Director + Lead UX Designer
Agency: BrightLine
The Ad Experience
I designed a layout that matched the brand’s clean style while clearly conveying the available scrolling functionality. Additionally, the remote graphic was changed per platform, to further entice viewers to interact.
Video Demo
Watch the demo video below to see the campaign in action.