EA Games – Mass Effect Andromeda

Interactive OTT Ad

Overview: In EA’s first foray into OTT advertising, we designed a slick video hub that showcaseed a suite of game trailers, character bios, and gameplay footage ahead of the much anticipated game release.
Platform: Hulu OTT Apps: Amazon Fire TV, Roku, Playstation 3, Playstation 4, Xbox 360, Xbox One
Role: Art Director
Designer: Hillary Blick
Agency: BrightLine

Entry Point

We placed the commercial spot in a squeeze-back frame to give adequate attention to the CTA and maximize viewer action. Using their remote or game controller, viewers “clicked” to enter the full-screen video gallery.

Video Gallery

Once at the video gallery, viewers could sit back and watch videos in the playlist, or click around to watch a specific video. This lean back or active viewing mode worked well with viewers across platforms, especially on gaming consoles where viewers are more keen to explore.

Video Demo

Watch the demo video below to see the campaign in action.