Cadillac

Interactive TV Ad // DirecTV Interactive Channel

I createed a clean and sophisticated experience for viewers to learn more about the 2016 ATS Sedan on DirecTV. Viewers were greeted with looping video/animations upon arrival which encouraged them to engage with the features within: an elegant image gallery and a dynamic car builder which allowed viewers to customize the 2016 ATS Sedan to fit their exact specifications.

Video Walkthrough

Enhanced Commercial

Viewers saw the enhanced commercial during normal commercial breaks on DirecTV. The commercial encouraged them to visit channel 111 to see more and even build their own Cadillac ATS Sedan.

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Interactive Channel Home

The home screen replayed the commercial spot and contained custom animated billboards encouraging viewers to visit each feature.

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Image Gallery

Viewers saw more angles of the Cadillac ATS Sedan and learned more about what sets this car about from the competition.

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Build Your Own

Viewers saw more angles of the Cadillac ATS Sedan and learned more about what sets this car about from the competition.

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