Interactive OTT Ad
Overview: To promote their latest film, The Good Dinosaur, I worked with Disney and Pixar to develop a robust OTT experience that included the latest trailers, character bios, personality quiz, and real-time theater information based on the viewer’s location.
Platform: Samsung Ad Network: Samsung Smart TVs
Role: Art Director, Lead Designer, Copy Writer
Home – Video Gallery
Viewers were greeted with auto-playing videos which automatically played one after the other. The gallery contained the latest trailers and behind-the-scenes clips.
Viewers learned more about each of the film’s main characters via biographies and hi-res images.
Character Quiz + Result Sample
Viewers discovered which character they were most like via the fun and easy quiz.
Watch the demo video below to see the campaign in action.