Disney Pixar’s The Good Dinosaur

Interactive OTT Ad

Overview: To promote their latest film, The Good Dinosaur, I worked with Disney and Pixar to develop a robust OTT experience that included the latest trailers, character bios, personality quiz, and real-time theater information based on the viewer’s location.
Platform: Samsung Ad Network: Samsung Smart TVs
Role: Art Director, Lead Designer, Copy Writer
Agency: BrightLine

Home – Video Gallery

Viewers were greeted with auto-playing videos which automatically played one after the other. The gallery contained the latest trailers and behind-the-scenes clips.

Character Gallery

Viewers learned more about each of the film’s main characters via biographies and hi-res images.

Character Quiz + Result Sample

Viewers discovered which character they were most like via the fun and easy quiz.

Video Demo

Watch the demo video below to see the campaign in action.